Table of Contents

Abstract

Abstract Networking Tip Boost Major Gifts With Words Donors Like to Hear Confidentiality Issues Address Donors' Privacy and Security Concerns Tip for Working With Volunteers Wording the All‐important Ask Marketing Endowment Gifts Don't Overlook Longer‐term Pledges from Younger Donors Ideas Worth Pursuing Should You Be Marketing Restricted Gifts More Heavily? Celebrate Success Use Existing Endowments to Cultivate New Endowment Donors When You're New to The Job Study Past Call Reports to Gain Valuable Insight Stewarding Planned Gifts Prioritize Uses For Unrestricted Bequests Planned Gifts Policies Professional Opinion Insight for Assessing Donor Giving Preferences Rule of Thumb Offer One‐year Naming Option Always Be Seeking Major Gifts Make the Most Of Commitment Moments Calculate Endowment Income Donors As Resources Ask Your Major Donors for a Referral Solicitation Procedures Continue Major Campaign in Down Economy Endowment Agreements What Should An Endowment Agreement Address? Closing Techniques Review Others' Top Gift Clubs To Refine Your Own Planned Giving Ask Donors to Complete an Intention Form Donor Communications Share Your Strategic Plan's Progress With Donors Involve, Engage Major Donors Herald Biggest Supporters Build a Board of Major Givers Check Out the JOBS CENTER Donor Tools Planning Guidebooks Add Value to Donor Magazine