System of Project Management at a Medical Hub as an Instrument for Implementation of Open Innovation

Abstract

Globalization activates qualitative changes in multiple economic entities and requires the development of alternative forms of business organization. At present, one of the most promising development tracks is represented by the implementation of network structures, aimed at achieving common goals and obtaining a win-win outcome via joint effort. Business structures that invite dynamic and consistent transformations on a wide scale prove to be able to successfully compete in the market. In this regard, a project management system at a medical hub serves as a vital tool for implementation of open innovation. Participation in the medical hub allows coordinating intentions and establishing aligned communication between all stakeholders, suppliers and private institutions. In modern sectors of the economy, a developing hub becomes a unique structure, because it unites the contributions of the most important healthcare specialists in a single framework. This research examines the structure of healthcare business process models, and scrutinizes the communication between suppliers, partners and consumers of medical services. It also defines the main directions and outlines strategic goals. Assessment of performance of a project management system at a medical hub proves to be the issue of particular relevance, due to the fact that its tasks should be primarily aimed at increasing the share of successful projects and implementing only those ones that comply with the strategy. Based on the latter, a model for the project management system at a medical hub was designed. As a result, the authors developed an assessment mechanism for innovative projects using SNA methods that align with intra-communication interactions (transactions) between the participants in a medical hub. The conducted research allows concluding that in the current era of cutting-edge technologies, the project management system should be considered the most effective management tool for coordinating the actions of a corporate structure at a medical hub.