Abstract
As a disruptive technology, blockchain technology has the potential to eliminate the problem of product counterfeiting in supply chains. A blockchainbased platform, on the other hand, charges legal producers and retailers an operational fee for product tracking and authentication. We use enterprise profitdriven analytical models based on Stackelberg equilibrium theory in this work to demonstrate the benefits of blockchain-supported e-commerce platforms in combating product counterfeiting. We evaluate the profitability of all actors in two separate supply chains, traditional and blockchain-supported, to determine the true benefits of blockchain technology. Manufacturers, merchants, and customers do not necessarily benefit from the use of blockchain technology, according to the findings. When a genuine company's manufacturing costs are sufficiently high, however, blockchain technology allows the manufacturer to make more money. Furthermore, in a price-sensitive market, a retailer is more likely to trade on a blockchainsupported e-commerce platform if the retailer's qualification in the platform is lower than in a traditional supply chain and the counterfeit manufacturer's manufacturing cost in the platform is higher than in a traditional supply chain.
Published Version
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