Abstract

The article is devoted to the development of a theoretical model and methodology for assessing the competitiveness of managerial personnel. Modern increased requirements for evaluating managers require the development of new integral indicators of managerial performance, which would take into account the specifics of a market economy. Such an integral indicator is the index of a manager’s competitive strength.To this date, there are few studies that attempt to synthesize various properties and characteristics of a manager in the context of the category of competitiveness, as an integral indicator of the whole person. Methodological tools for assessing competitive strength as a set of professional and social competencies have not been developed.The model discussed in this article is based on the systemic interconnection of two directions of manager’s activity - production and people, manifested in general competitiveness, as a synergistic effect.The model distinguishes between two types of competitive power - in the field of production operation (CPO) and in the field of personnel management (CPM). In essence, the two types of competitive power are in a dialectic relationship and determine the general competitive strength (GCS) of a manager, in the form of a synergistic effect.The value of GCS determines the real and future performance of a manager, is an indicator of his potential in the field of production management and personnel management. In practical terms, the model offers a list of competencies that determine CPO and CPM, the pattern and mathematical formula for calculating the GCS index.

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