SWOT Analysis of the Business Model of Short Video Platform: Take Tik Tok as an Example

Abstract

Since the 21st century, with the development of society and the continuous upgrading of information technology, the scope of influence of technologies such as the Internet and cloud computing has become stronger and stronger. This paper uses the SWOT method to conduct an in-depth analysis of the business model of the research short video platform. First, the author conducted a comprehensive literature review, including business model related research, Internet cultural enterprise business model research and short video platform business model innovation research; based on the analysis of typical short video platform business model the model was analyzed by SWOT. In the future development, opportunities and challenges coexist. Based on the wide user base market in the short video industry, Tik Tok inevitably has to use its own advantages to achieve commercial realization. Currently, the monetization of Tik Tok e-commerce is being explored and improved. From an implementation point of view, the performance of video delivery is good, and live broadcast will become one of the important scenarios of e-commerce in the future.