Abstract
The object of research is the methods of evaluating food products containing food additive «Magnetofood» considering the prospects for its introduction into production. One of the most problematic areas for the commercialization of food production technologies in the early stages of the innovation process is the complex evaluation of scientific and technological developments. In the evaluation of new food products, research is mainly carried out using qualimetric methods based on individual quality indicators, considering existing standards or specifications. However, the methods of qualimetrics evaluation of food quality do not allow to conclude on the potential of its commercialization. Thus, the evaluation of technological innovations using complex evaluation methods, including SWOT analysis, is promising.Used methods of content analysis, expert evaluation, comparative and dynamic analysis, average and relative values, integral evaluation during the research of the introducing prospects into the food industry enterprises activity the innovative products containing additive «Magnetofood». The researches results are the reasoning of a set of unit and integral indicators for SWOT analysis of innovative products containing food additive «Magnetofood». Indicators are calculated taking into account the significance and factors influence that reflect the products quality characteristics and consumers' interest in it, global trends and national peculiarities of the innovative technologies introduction into the nutrition field. Comparison of complex evaluation of the innovative products strengths and weaknesses, opportunities and threats to its production and implementation made it possible to conclude that there are great prospects for introduction of innovative products containing food additive «Magnetofood» into the activity of food industry enterprises.The developed system of SWOT analysis indicators provides an opportunity to carry out a complex evaluation of the prospects for the innovative technologies introduction in the food products production which will help to optimize the innovation policy of food industry enterprises.
Highlights
The food industry is one of the leading sectors of the economy of Ukraine
Despite the negative trends observed during 2016–2018, in January-March 2019 compared with the corresponding period of 2018, food production in Ukraine increased by 2.2 % [1], which is a positive indicator of the development of this segment of the economy
The aim of research is evaluation of the prospects for the introduction of food products with the use of the food additive «Magnetofood» into the practice of economic activities of food industry enterprises based on a SWOT analysis
Summary
The food industry is one of the leading sectors of the economy of Ukraine. According to the State Statistics Service of Ukraine, during 2010–2017 of the total number of enterprises in the processing industry, 13.6–14.1 % was food production enterprises. It is relevant to study the scientific and methodological foundations and practical recommendations for determining the prospects for the implementation of the final product at the design stage. This will protect the manufacturer from losses in the event of investment in the production of products that may not be perceived by the market and provides an opportunity to form an effective strategy to promote innovative products. One of the problems is the evaluation of innovative food products in the early stages of its life cycle This necessitates a comprehensive study of its properties and the prediction of opportunities and threats from the exter nal environment for its implementation
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
