SWOT Analysis of Agricultural Products E-commerce Live Delivery PlatformTake Oriental Selection as an Example

Abstract

With the development of mobile Internet technology and the advent of the epidemic era, the new sales model of on-site delivery with goods is booming and accepted by more and more consumers. This paper takes "Oriental Selection", a live-streaming platform of agricultural products owned by Beijing New Oriental Education and Technology Co., Ltd. as an example, and uses SWOT analysis to study the advantages and disadvantages, opportunities and threats of Oriental Selection at present. In addition, our research puts forward a series of suggestions for the future development of Oriental Selection, such as strengthening personnel and cargo management, strengthening cooperation with local governments, establishing their own supply chains, and controlling the quality of agricultural products. Finally, we describe the limitations of the current research from the perspective of research methods and propose specific suggestions for further research in the future.