SWOT Analysis and Key Actors in the Field of CSR

Abstract

This article presents a strengths, weaknesses, opportunities, and threats (SWOT) analysis of the new context of CSR development in Romania. The analysis starts from the initial proposal of the Romanian government from 2011. The authors of this paper framed the most recent studies in the CSR/ SR field. The main objective of this study is to rewrite and adapt the initial SWOT analysis proposed by the Romanian government based on the actual context of CSR development. In addition, current CSR legislation is presented at the European and national levels. Furthermore, a figure with key actors and their strategies is shaped in the field of CSR. As a methodology, the authors of this article applied different queries for databases containing scientific materials: JSTOR, ProQuest, Web of Science. One of the main results emphasized in this article is that local authorities should be more involved in the Romanian economy as a primary starting point for better CSR development.