Implementation of CSR in the organizations’ strategies: experience of Russia and Belarus, directions of methods and tools development of CSR in the conditions of digitalization of economies

Galina Yaheva,Yulia Vailunova,Maria Selezneva,Andrey Plakhin,I Tkachenko

doi:10.1051/shsconf/20208906007

Abstract

The purpose of the article is to analyze the experience of introducing CSR in the Union State of Russia and Belarus and to develop directions for the development of CSR methods and tools in the context of the digitalization of the economies of Russia and Belarus.The article systematizes methods for assessing CSR at the macro and micro levels: compliance with international CSR standards; involvement in the UN Global Compact; indices for assessing the effectiveness of companies in the field of CSR; ratings and indices for assessing the effectiveness of CSR, developed by public and state organizations.The analysis of the experience of CSR implementation in the Union State of Russia and the Republic of Belarus is carried out. Identified barriers to the development of CSR in Russia and the Republic of Belarus. The directions of development of CSR methods and tools in the context of digitalization of the economies of Russia and Belarus are studied. Scientific significance lies in the development of CSR methods and tools in the context of digitalization of economies. The study used modern scientific literature on the digital ecosystem and CSR, statistical and analytical materials found on thematic Internet sites and in print media. The practical significance of the results lies in the possibility of their use by state and regional authorities, business in CSR strategies, as an integral part of the strategy for sustainable development of the economy, for making decisions aimed at increasing the stability and competitiveness of the economies of the Union State.

Highlights

The establishment of the institution of corporate social responsibility (CSR) took place in the 70s of the last century, when leading companies in the West, trying to protect their reputation from anti-corporate-minded social groups, began to declare their responsibility to society
The concept of stakeholders forms the basis of CSR, since the main goal of any business is to satisfy the interests of a wide range of interested groups
Modern Russia and Belarus are characterized by the gradual development of the sphere of corporate governance, an integral part of which is the social responsibility of business to external and internal stakeholders

Summary

Introduction

The establishment of the institution of corporate social responsibility (CSR) took place in the 70s of the last century, when leading companies in the West, trying to protect their reputation from anti-corporate-minded social groups, began to declare their responsibility to society. CSR helps to improve the company's image in the eyes of consumers, partners, and society as a whole. According to a CONE study, 53% of shoppers say a company's CSR is an important factor when choosing a product. In a Deloitte study, 38% of CEOs claim that CSR increases employee loyalty [1]. CSR contributes to sustainable development, including the health and well-being of society; takes into account the interests of various stakeholders; complies with applicable law and is consistent with international norms of behavior; integrated into the activities of the entire organization and applied in its relationships

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Results

Conclusion