SWOT-AHP hybrid model for vehicle lubricants from CNPCLC, China

Abstract

In recent years, owing to the strong increase in demand for lubricants, China is ranked second in the global lubricant market. With the rapid development of China’s automobile industry, there is an increasing demand for vehicle lubricants and an increasing requirement for higher quality lubricants. While the demands for vehicle lubricants are increasing year by year in China, the quality grade of vehicle lubricant will be improved by leaps and bounds, and the high standard lubricant for automobile will be directly brought in line with international practice. At present, the market share of most high-end vehicle lubricant has been occupied by foreign lubricant brands. So for China National Petroleum Corporation Lubricant Company (CNPCLC), the urgent issue is that strategies must be made to respond to the stern challenges and to occupy more market share. In this paper, by using the analytic hierarchy process (AHP) technique that has the advantage of combining quantitative with qualitative analysis, a SWOT-AHP model for CNPCLC vehicle lubricants is developed, presenting a good tool for studying the competitive factors domestic and overseas for vehicle lubricants. Finally a strategic plan for CNPCLC vehicle lubricants is suggested.