Swiss Cooperation in the Travel and Tourism Sector: Long-term Relationships and Superior Performance

Abstract

Despite a growing body of research on the interface and relationship between transport and tourism, this research area remains undeveloped. Using Switzerland as a case study, the present study aims to investigate the level of integration between public transport and tourism companies, the enablers of their long-term cooperative relationship and outstanding performance, seen from the perspective of the public transport companies. A mixed methods approach is used to provide greater insights into how these companies cooperate with each other. Our findings suggest that public transport companies adopt different cooperative strategies with different types of partners. They are able to maintain long-term cooperative relationships due to strong cooperation in sales, a long tradition of cooperation, a high degree of involvement in national public organizations, and their central focus on the customer. Type of partner, sales, product design and pricing, and service provision have statistically significant effects on cooperative performance.