Abstract
Tour guides have traditionally played a key role in linking tour operators, incoming agencies and tourists. More than most other people employed in the travel business, they are constantly involved in reconciling native and foreign cultures. Ideally they function as intercultural mediators; that is, as pathfinders and mentors who reveal unfamiliar destinations to their guests in a culturally sensitive manner. Caught up in a cultural flow in both their professional and personal lives, they move back and forth between divergent cultures and develop a distinctly cosmopolitan lifestyle. This article examines various aspects of the profession and cites several tour operators and tourists regarding the role of tour guides as intercultural mediators.
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