Abstract

PurposeIn previous studies of the subject women had received more attention as both the problem and solution. Instead, the authors wanted to focus on how power relations of gender, class and place all have a role to play in how the problem is “constructed.”Design/methodology/approachThey used material from four previous research projects in the same industries as a point of departure. The first project examined gender equality in four forestry work organizations. The second project analyzed existing methods for increasing gender equality in forestry organizations. The aim of the third project was to examine gender patterns and equality initiatives in Nordic mining organizations. Finally, the fourth project merged theory concerning industrial workplace relations with gender theory and knowledge about gender equality interventions.FindingsThe data revealed that gender, class and place are powerful intersecting forces when it comes to “constructing” gender equality in male-dominated industries. Company managers formulating policies tended to blame gender inequality on groups of male, blue-collar workers who represented ‘uneducated’ masculinity in a rural context.Originality/valueFraming the issue of gender inequality as a problem of rural, blue-collar masculinity risked reinforcing class-based and place-based inequalities in forestry and mining. Therefore, bringing these exclusionary norms into light helped to broaden the discussion. Instead, companies should focus more on the structures and daily practices embedded in their organizations. From a research point of view, the study had a lot of lessons about challenging organizational inequalities. Meanwhile, from an organizational perspective, a heightened awareness of the interrelated power relations of class, place and gender could help sharpen processes for change.

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