Abstract

The aim of the present study is to explore the factors influencing online shopping and the problems arising from e-commerce and its impact on the retailer's business. E-commerce is evolving globally as it is feasible, low price, customer service, and perceived ease, etc. Online shopping is quite popular with students. The authors made an attempt to explore the issues related to educating the public regarding e-commerce. The study concludes that care must be taken while doing online shopping. The government should take suitable actions to support retailers with e-commerce issues.

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