Swallow’s Nest (Collocalia Fuciphaga) Business Development Strategy

Abstract

This study was carried out in the Rantau Utara District, located inside the Labuhan Batu Regency of the North Sumatra Province. The primary objective of this study is to ascertain and devise a comprehensive strategy for the growth and expansion of the Swallow’s Nest enterprise. The research employed a survey methodology, wherein the participants consisted of all businessmen operating in the Swallow’s Nest industry within the Rantau Utara District. The sampling technique employed in this study was purposive sampling. The research sample consists of 32 individuals who are businessmen associated with Swallow’s Nest. The utilization of SWOT analysis for data analysis. The findings indicated that the Swallow’s Nest enterprise occupied the initial quadrant of the SWOT analysis. The formulated strategy is aimed toward expansion. The objective of implementing this business plan is to enhance production, leverage contemporary technology, cultivate human resources, secure company licenses, capitalize on strategic locations, and uphold nest quality.