Svitlana Povshyk: Artist, Designer, Teacher

Abstract

The main objective of the study is to analyze Svitlana Povshyk’s main artistic and professional achievements, reveal the specifics of her creative and pedagogical methods. The article outlines the artist’s individual creative style; the means of artistic expression, technical-technological, stylistic features, plot-thematic focus of her graphic works are analyzed. The designer's project activities include the stage costumes development, design and manufacture of clothing for employees of public catering and household services. Based on Svitlana Povshyk's long-term experience and results of pedagogical work at the Department of Design and Theory of Art of Vasyl Stefanyk PreCarpathian National University, the specifics of her pedagogical methods have been revealed, pedagogical methods that influence the formation of the competence of to-be fashion designers have been identified. Methodology. The following research methods are used in the article: biographical, descriptive, interview method, artistic analysis. Results/findings and conclusions. Svitlana Povshyk’s graphics demonstrates consummate mastery of composition, original textural solutions, the use of various artistic techniques, metaphoricalness, experimentation, emotionality of images. Svitlana Povshyk turns to the authentic Ukrainian theme, successfully interpreting it, giving it a modern sound, which can be traced both in graphic letters and in design projects. The specifics of Svitlana Povshyk’s pedagogical method is based on the principles of consistency and sequence of solving project tasks, conceptual methods, understanding of the traditions of national and world culture, it is characterized by innovation, thorough methodical studies in special disciplines, constant improvement of educational programs, partnership cooperation between teacher and student. Significance for the industry, science, country. S. Povshyk’s creative method was formed under the influence of the Lviv art school and it is characterized by a synthesis of artistic, project and pedagogical activities. When creating sketches of stage costumes on the basis of national principles, the designer gives special importance to the study of the features of the folk costume, she considers it as a phenomenon of the spiritual and material culture of the people. Thanks to the high professional level and the use of innovative teaching methods, Svitlana Povshyk contributes not only to the development and growth of the artistic quality of design education in Ivano-Frankivsk region, but also to the formation of the creative personality of the to-be fashion designer.