Abstract
This paper explores interpretations of globalisation, sustainability and labour processes in the context of New Zealand's apple industry. Theoretical critique centres on the notion of emergent food regimes and how it may inform the restructuring geographies of the world economy's ‘fresh fruit and vegetable complex’. Empirical investigation is based on comparative localities research involving Hawkes Bay and Nelson — New Zealand's two largest apple producing regions. Analysis of the Integrated Fruit Programme (IFP) provides a focus for evaluating key conceptual questions in food regimes research. Intensive interviews with growers help contextualise theoretical debates and provide important insights into the nature of the third food regime ‘from the orchard’.
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