Jungle Law in the Orchard: Comparing Globalization in the New Zealand and Chilean Apple Industries

Abstract

Restructuring in the global apple market is leading to a pronounced tightening in the competitive spaces occupied by Southern Hemisphere producers. For New Zealand and Chile, the world’s two most successful apple-exporting countries, significant challenges are presented by projected industry trends, such as declining profitability in the global industry, increased world production, and the continued static demand in key markets. In particular, falling prices in Europe and North America for many key varieties and concomitant lower returns to growers are threatening serious and pervasive impacts. This article explores some of these challenges in the context of the significantly different positions occupied by New Zealand and Chile within the global fresh fruit and vegetable complex. An analysis of the two countries’ industries, particularly comparing issues of regulation and innovative varietal development, shows that global food complexes have highly variable spatial expressions, given their process-based nature and underlying dynamics of contestation. Focusing on the increased competition between the New Zealand and Chilean apple industries, the discussion sheds light on wider emerging competitive dynamics within the global fruit industry. The example of the recent Pacific Rose crisis, which involved Chilean “theft” of an exclusive New Zealand apple variety, is used to illustrate the emergence of “jungle law” in the Southern Hemisphere apple industries.