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Abstract
This paper compares creativity experiences and perceptions among employees of small and medium-sized enterprises (SME) and students in higher education institutions (HEI) in Brunei Darussalam. The study was conducted through interactions and surveys to assess (i) understanding and practice of creative tools and techniques; (ii) creativity performance in teams and individuals and (iii) perception of creativity among 39 employees in SME and 68 students from HEI. Statistical analysis was carried out using Pearson’s chi-square test for goodness of fit and Cramer’s V test to estimate strength tests for correlation. The findings indicate a majority in both groups have not received prior instruction in creativity and that employees of SMEs have less interest in receiving creative instructions. There is consensus among both groups that group work will result in greater creative performance. Ambiguity of customer needs or requirement was a factor most often cited to impede creative performance of teams in SME. Results from this study were used to make recommendations to improve practice and learning creativity in SME and HEI.
Highlights
Successful industries and organizations depend on a culture of dynamic idea generation [1] and management of creative individuals
Employees in various small and medium-sized enterprises (SMEs) organizations agree creativity is important to the success of their business and productivity
It is identified that the product development stage forms the basic stage of effectively satisfying the customer needs and companies experience the greatest challenge at this stage: namely, identifying the method of inquiry that help to gain clarity of what the customer needs, understanding technical thinking tools and design approach that lead to proper design mock up that will satisfy the needs
Summary
Successful industries and organizations depend on a culture of dynamic idea generation [1] and management of creative individuals. Managing individuals to build an economically dynamic enterprise requires skills and insights that challenge norms of an organization. Practices that reduce distractions and sharpen focus of creative workforce towards organizational goals are desired. The concept of creativity, associated with chaotic dynamism [2] at first glance, does not provide immediate support towards organizational goals. It receives passive attention and insufficient policy support necessary to foster its development even when creativity is recognized as fundamental to business success [3]. Traditional methods of conducting businesses are not sufficient to grow Brunei Darussalam’s small and medium-sized enterprises (SMEs)
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