Differences in the perception of corporate culture as a motivational tool in the SME sector

Iveta Kmecova,Michal Tlusty,T Kliestik

doi:10.1051/shsconf/20219207032

Abstract

Research background: The paper points out the differences in the motivation of employees in SMEs in terms of corporate culture as a motivational tool. The primary goal of the paper is to draw conclusions from hypotheses that analyse corporate culture as a motivational tool. Literary research outlines the issue of personnel activities focusing on the corporate culture as a motivational tool for SMEs in the Czech Republic. The practical part of the paper shows the whole course of specific calculations and evaluation of established hypotheses. At the end of the solution of each hypothesis, its rejection or confirmation is displayed, and this is justified by other methods that confirm this decision. Purpose of the article: The main purpose of the article is to confirm or reject predetermined hypotheses concerning small and medium-sized enterprises. A specific evaluation of the hypotheses will help to raise the profile of possible problems of small and medium-sized enterprises in the areas of employee motivation. Methods: Primary data for this article were obtained using an online questionnaire. The data are evaluated using a statistical method comparing the mean values of the samples, specifically using a statistical one-sample test. The research sample consisted of a total of 220 small and medium-sized enterprises (SMEs) in the Czech Republic. Findings & Value added: The results of the research will confirm or not confirm whether corporate culture is an important motivating tool for small and medium-sized enterprises and whether or not it differs depending on the division of enterprises according to different scales.

Highlights

Motivated employees are a highly important factor relating to human resources in all successful domestic of foreign companies, being a cornerstone of a profitable enterprise.Multiple companies consider a human factor as a way to success and risk reduction, seeking a working environment which maximizes performance and minimizes losses [1]
Null hypothesis: Companies that evaluate the motivation of their employees as corresponding to the needs of the company, find the corporate culture important by 3.2 point
Companies that evaluate the motivation of their employees as not corresponding to the current needs of the company find corporate culture important by 3.2 point

Summary

Introduction

Motivated employees are a highly important factor relating to human resources in all successful domestic of foreign companies, being a cornerstone of a profitable enterprise. Multiple companies consider a human factor as a way to success and risk reduction, seeking a working environment which maximizes performance and minimizes losses [1]. Corporations achieve goals through their employees, which involves exploring their positive and negative sides with the view to strengthening their motivation to perform well. Motivational factors play a pivotal role to adopt an effective strategy to enhance the performance of the working team, leading to customers’ satisfaction [2]. Corporate culture is one of these motivational tools. Having approved of the corporate culture and decisions, the employee feels better, steadily performing on a high level [3, 4, 5]

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Results

Conclusion