Abstract
Abstract The municipality of Bahía Solano possesses important tourist attractions. The majority of them consist of natural wonders such as whale, dolphin and bird watching. Its marine area offers diving courses, all types of fishing, surfing, other water sports etc. The enormous amount of natural wealth stands in contrast to the lack of local development and the high rate of poverty among its inhabitants. Bahía Solano has enviable tourist professions but a low level of competition. This research proposes a methodology of social innovation, elaborated by researchers, that involves nature, communities and tour operators, where a connection of surveys with the expectations and perceptions of the different entities (inhabitants, tourists, and tour operators) has been obtained.
Highlights
The municipality of Bahía Solano is located in the Colombian department of Chocó, a region of 46,530 km2 with many contrasts
We presented the second part of the research as the main conclusion for the step of updating the proposed Tourism Plan for Bahía Solano
We focused on the profile of tourists and their behaviour in Bahía Solano, which is crucial for the proposed improvement strategies for developing the tourism of the municipality
Summary
The municipality of Bahía Solano is located in the Colombian department of Chocó, a region of 46,530 km with many contrasts. The Municipal Development Plan 2016–2019 (Bahía Solano, 2016) was terminated early, inhibiting its effectiveness, due to several difficulties such as civil war conflict or post-conflict, promotion and costs. Based on these needs, the research community [Social Innovation Scientific Park (PCIS), Social Innovation, GEPADES], academia (e.g., UNIMINUTO, University College of Business VSO, Prague – Czech Republic), government (the mayor’s office of Bahía Solano) and an institution (Ministry of Tourism) have joined forces to understand the inhabitants better. The mayor of Bahía Solano invited UNIMINUTO to use its Social Innovation National Park unit to generate a process of mutual collaboration on the different issues related to the municipality’s current problems
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