Sustainable Tourism Development Strategy with AHP (Analytical Hierarchy Process) Method in Pagilaran Tea Plantation Agrotourism, Indonesia

Abstract

Tourism requires a strategy for development. The steps taken in developing tourism are quite complex. The tourism potential in the Pagilaran Tea Plantation can find a sustainable tourism model in an agro-tourism. Of course there are still many shortcomings from various aspects regarding the development of sustainable tourism in Pagilaran Tea Plantation Agrotourism, especially related to management. This study measures and examines the agro-tourism development strategy of Pagilaran Tea Plantation which has the advantage of being a sustainable tourism model with its social, economic, environmental and educational aspects. The right method used for this research is AHP (Analytical Hierarchy Process) because this method solves a complex unstructured situation into several components in a hierarchical arrangement, by assigning a subjective value to the relative importance of each variable, and determining which variable has the highest priority in order to influence the outcome of the situation. The results of the AHP analysis (Analytical Hierarchy Process) in obtaining priority from the criteria of factors in the sustainable tourism development strategy of Pagilaran Agrotourism, namely: Economic, Socio-Cultural, Ecological and Educational factors (0.351). The highest priority is education which gets a vector weight value (0.351). This result is in accordance with the vision and mission of the Pagilaran tea plantation company and the history of the Pagilaran tea plantation that the existence of this plantation is intended for education and research. Agrotourism is actually intended for educational tourism that provides insight and knowledge about agricultural commodities. Based on the results of the AHP analysis (Analytical Hierarchy Process) as a whole shows that the priority of alternative choices for sustainable tourism development strategies in Pagilaran Tea Plantation Agrotourism are as follows: 1st priority: Human Resources Development, 2nd priority: Tourism Infrastructure, 3rd priority: Tourism Marketing and 3rd priority: 4: Giving Capital.An alternative strategy that becomes a priority to be developed is human resource development (0.297). This is relevant to the development strategy of the Pagilaran tea plantation Agrotourism where the education aspect is a top priority.