Abstract

This research uses a case study of Kermanshah province in Iran which has variety of historical, cultural and natural attractions. It is imperative to place emphasis on such attractions in a bid to inform the governments and investors in appropriate planning of tourism so as to achieve the set goals. It is applied research. For this article, we used an analytical and descriptive research methodology. Documental and library research techniques were used to gather data and relevant information for this research. Systematic data collection and information from library and documentary search..Kermanshah also faces several barriers and challenges, including insufficient infrastructure, weak marketing activities, inadequate tourism management, and increasing interest in foreign travel. To capitalize on its vast tourism potential, Kermanshah needs comprehensive planning, infrastructure development, effective marketing strategies, and coordinated tourism management. These efforts are essential to overcome the identified challenges and encourage sustainable tourism in the region. Kermanshah has the potential to position itself as a prominent global sustainable tourism destination, contributing to socio-economic development and cultural exchange.

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