Abstract
Objective: To analyze sustainable tourism development as a perspective of local development in the department of the Colombian Guajira. Materials and Methods: This research is located within the descriptive studies; this is a field design, non-experimental correlational research. The population consisted of two hundred and twenty-two subjects from the companies “Caja de Compensacion Familiar de la Guajira” (Comfaguajira) and “Luna Guajira”. For the collection of information, a questionnaire was designed with 36 items as well as reliability through the AlphaCronbach coefficient, which was 0.97. Findings: Tourism companies in the Department of Guajira formulate their tourism plans; however, they do not generally go through their implementation. Their sustainability is determined by the incorporation of different interests, groups and sectors. It results in bringing as consequences not answering the needs of the tourism sector immediately and at the same time losing the opportunity to take advantage of the tourism potential of the Guajira’s department. Results: Global strategies for tourism development were formulated as a perspective of local development in the Department of the Colombian Guajira, with the goal of positioning the Guajira nationally and internationally as the first destination specialized in nature tourism and cultural tourism, with services that meet high quality standards, promote sustainable development and contribute to the improvement of quality of life and decrease of the poverty of its inhabitants. Keywords: Colombia, Local Development, Quality of Life, Sustainable Tourism, The Guajira
Highlights
IntroductionThere may be very few industries that have experienced changes as fast as tourism[2], in a short time, going on to take second place after the oil sector
From the consolidation of this new global scope, it is considered that the continuous economic, political changes and the arrival of new business dynamics consolidate a panorama with multiple aspects, where the social reality represents an increasingly complex and diverse space, bringing with it a host of challenges for society[1], which leads to mobilize the human being in a creative way with assertive strategies that strengthens psychosocial development that represents an optimal solution for socioeconomic and environmental problems that arise in the face of these global changes.There may be very few industries that have experienced changes as fast as tourism[2], in a short time, going on to take second place after the oil sector
The Colombian Guajira has an unexploited potential of ecotourism possibilities given the biodiversity manifested within its territory[6]
Summary
There may be very few industries that have experienced changes as fast as tourism[2], in a short time, going on to take second place after the oil sector. Tourism has been growing rapidly in recent years[3], directly impacting on the socio-cultural development of the villages, where those who export tourism, such as the one who receives it, benefit from it. Tourism is one of the main economic industries at the international level. Being one of the sectors studied the most in social sciences by numerous authors and researchers[5] of work need to be done in the identification of new tourist areas. Tourism has been a growing sector in some departments of Colombia, such as the case of the department of Guajira, a little developed Department, it has tourist sites that have not been exploited. The Colombian Guajira has an unexploited potential of ecotourism possibilities given the biodiversity manifested within its territory[6]
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