Sustainable production as the dominant value of environmental discourse

Abstract

The environmental policy of modern enterprises aims to reduce the anthropogenic impact on the environment, to preserve natural resources, to create safe jobs, and to produce environmentally friendly products. All these elements combined are included in the concept of “sustainable production”. The formation of the value bases of this concept is carried out in the process of communication which becomes the main way of introducing ideas of sustainable production into the consciousness of people, so this determines the relevance of our study.The purpose of the present study is to establish key concepts that represent the idea of sustainable production as the dominant value. To achieve it, the rationale for distinguishing the industrial environmental discourse within the broader concept of “environmental discourse” was substantiated. Based on discourse analysis and content analysis of English texts of websites of companies engaged in production, as well as publications in high-ranking English-language journals on production ecology, the basic values of industrial environmental discourse and its key concepts were established.The results show that sustainable production is the dominant value of modern industrial environmental discourse. This concept is verbalized in various naming units and correlates with the broader concept of environmental discourse – “sustainable development”.