Abstract

Meanwhile, the government in different countries encourages these sustainable activities to make their domestic brands open worldwide Because sustainability and learning growth have comparable meanings, all paths leading in this direction cross with a single phenomenon known as innovation. The more investment in innovation, the more value the company can gain. In Turkey, the government has increased the financial support of sustainable innovation management for more than 20 years. Especially, in the last five years the budget of the ministry has widened to keep growing in growth. The grant incentives given for Research &Development (R&D) centers and Design centers, also called non-walled technoparks, are two main examples of this encouragement. This study is framed on a big-scale company’s growth with the help of the R&D or Design Center. The financial and performance-based milestones in the R&D center road map lead the company to follow and invest in technology. This also means taking advantage of the international competition in 360 degrees. Not only is financial performance increased by gaining incentives, but also the qualification of human resources is going up and up. The results show how sustainable innovation policy influences business activities. Keywords: Brand; Design center; R&D center; sustainable ınnovation.

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