Abstract
To understand and promote the importance of business sustainability in agriculture as an important societal issue, one must use the circumstances to force modern-minded management to abandon the classical model of only complying with statutory obligations and to structure the knowledge to coordinate interdisciplinary approaches to ensuring sustainable innovation. The paper analyses the role of business sustainability in promoting sustainable innovation in agriculture. The study used a factor analysis applied to a sample of 183 companies (n1 = 183) and qualitative research through focus groups (n2 = 5). The main objective was to identify the factors influencing the innovated areas in relation to sustainability. The results of the factor analysis showed a six-factor solution: process approach, corporate social responsibility, quality management system, supply chain operation processes, demand for production, and employee performance.
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