Exploring the Mediating Role of Organizational Commitment in the Relationship between Corporate Social Responsibility and Employee Performance: Evidence from Henan's Universities

Abstract

Aims: This study aims to examine the mediating role of organizational commitment in the relationship between Corporate Social Responsibility (CSR) and employee performance within Henan's universities, highlighting the strategic importance of CSR in enhancing organizational effectiveness and employee outcomes. Study Design: This study utilized a cross-sectional survey methodology to explore the relationships among Corporate Social Responsibility (CSR), Organizational Commitment (OC), and Employee Performance (EP) within Henan's higher education sector. A stratified random sampling approach was employed to select faculty and administrative staff from universities engaged in CSR initiatives. The analysis, conducted through Structural Equation Modeling and mediation analysis, aimed to understand both direct and indirect effects of CSR on employee performance, with a particular focus on the mediating role of organizational commitment. Place and Duration of Study: Zhengzhou University, Henan University, Henan Normal University, Henan Agricultural University and Henan Polytechnic University, in December 2023. Methodology: The study adopted a quantitative research design using a cross-sectional survey method to explore CSR's impact on organizational commitment and employee performance in Henan's universities. A stratified random sampling strategy was utilized to select faculty and administrative staff from universities engaged in CSR, aiming for a sample size of 328 to ensure statistical significance. Validated scales measured CSR, organizational commitment, and employee performance, with data analysis conducted through Structural Equation Modeling and bootstrapping for mediation effects. Results: In this study, the impact of Corporate Social Responsibility (CSR) on Employee Performance (EP) and Organizational Commitment (OC) within Henan's universities was examined. Findings indicate that CSR positively influences EP both directly and via OC, serving as a mediator. Significant relationships were confirmed: CSR to EP (β=0.433), CSR to OC (β=0.825), and OC to EP (β=0.442), all highly statistically significant (p<0.001). Mediation analysis showed CSR impacts EP through OC, accounting for about 45.73% of the effect. This underscores CSR's dual role in enhancing performance directly and by fostering organizational commitment. Conclusion: This study not only underscores the pivotal role of Corporate Social Responsibility (CSR) in enhancing employee performance within Henan's universities but also sheds light on the crucial mediating role of Organizational Commitment (OC). The dual pathway through which CSR influences employee performance underlines the significance of integrating CSR into the core strategic management practices of educational institutions. It signals to university administrators and policy-makers that CSR initiatives are not just external obligations but essential strategies for cultivating a committed and high-performing workforce. This realization opens up avenues for universities to re-evaluate and strengthen their CSR strategies, ensuring they are aligned with both organizational goals and employee values. Moreover, it encourages educational institutions to view CSR as a lever for organizational improvement and a bridge to deeper engagement with employees, ultimately contributing to the advancement of educational quality and societal contributions.