Sustainable growth and strategies in the sea-faring industry

Aneta Oniszczuk-Jastrząbek,Tomasz Czuba,Ernest Czermański,O Dębicka,W Rogula-Kozłowska,P Rogula-Kopiec

doi:10.1051/shsconf/20185701008

Abstract

The sustainable growth policy is the main driving force behind changes taking place under the European Union’s common economic policy, particularly where this relates to transport policy. In the last decades, the sustainable growth policy has considerably expanded its reach as it has been implemented in various areas of economic and social life. Sustainable growth has also found its application in the sea-faring enterprises which are becoming increasingly aware of benefits to be gained through correlating their social commitment with their strategic goals. The drive towards promoting mutual trust and transparency both on the inside and outside is today becoming a way for these enterprises to achieve a competitive edge. Despite voluntary action taken by businesses, including sea-faring ones, to build responsible relations with their stakeholders, the extent to which the ideas of sustainable growth are being applied in their formal operational strategies still leaves much to be desired. The purpose of this paper is to determine the level of activity for sustainable growth seen in sea-faring companies operating in Poland. This article is based on a study of primary research including interviews with representatives of sea-faring enterprises and contains the authors’ own reflections on the subject. The research relates to action which the enterprises in question are taking to integrate their policies, strategies and operational plans with sustainable growth.

Highlights

The enterprise management process in the contemporary world requires making a number of decisions on a strategic level
The growth of an enterprise is determined by the actions facing the social needs as well as those reaching beyond such needs in the aspect of general life improvement, especially given the fact that sea-faring enterprises are social entities, operating in the society at a certain level of civilizational achievement and development
In order to verify the functioning of the sustainable growth idea in the practical aspect in the strategy of sea-faring enterprises, an empirical survey has been conducted among those companies

Summary

Introduction

The enterprise management process in the contemporary world requires making a number of decisions on a strategic level. The interest in the concept of sustainable growth has increased, which is followed by the changes in the attitudes and expectations of all market participants, including sea-faring enterprises. These companies must perform activities that lead to reasonable profit by pursuing the ideas of sustainable development. It is desirable that the idea of sustainable development applies to all levels of management and is focused on fulfilment of strategic goals It starts with creating a mission of the enterprise and ends with monitoring of the set goals. Applying the idea of sustainable development by the largest possible number of organisational units is essential in the global aspect [20]

Purpose and methodology of the survey

Survey results

Findings

Conlusions