Abstract
The current study addressed the sustainable product development in agriculture industry of Thailand. The objective of this study is to examine the role of top management commitment, organizational management and eco innovation strategies in agriculture sustainable product growth. To achieve this objective, the current study considered quantitative research. While using quantitative research approach, this study preferred cross sectional research design. A sample of 210 respondents were used to examine the relationship between variables. Structural equation modelling was used to analyze the data with the help of partial least square (PLS). Results of the study highlighted the top management commitment and organizational management has substantial role to promote sustainable product in agriculture industry of Thailand. According to the results of the current study, top management commitment and organizational management has significant influence to promote strategies in agriculture industry. For the promotion of eco innovation strategies, it is important to highlight the commitment of management. It has the ability to enhance sustainable product growth in agriculture industry. This study has major practical insights for the practitioners to enhance sustainable product development in Thailand.
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