Sustainable Development of New Energy Vehicle Industry in the Post-Subsidy Era

Abstract

Because of the increasingly serious ecological and environmental problems, it has become a trend to explore the path of sustainable development. The vehicle industry has seized this opportunity to vigorously develop research on new energy vehicles, while the state also vigorously supports the development of new energy vehicle industry. But all kinds of problems in the process of policy implementation have led to the gradual decline of policy strength. The state subsidy has entered the post-subsidy era, which has had an important impact on consumers’ subjective attitude, acceptance degree and purchase intention towards new energy vehicles. To further explore the sustainable development path of new energy vehicle industry under the background of subsidy withdrawal, a variety of research methods were comprehensively used in this paper to correctly analyze the government and enterprises in the post-subsidy era, and finally the countermeasures and suggestions for the sustainable development path of new energy vehicle industry were put forward.