SUSTAINABLE DEVELOPMENT AS A PROSPECTIVE DIRECTION FOR IMPROVING THE LOGISTICS ACTIVITIES OF THE ENTERPRISE

Abstract

The article is devoted to the study of the importance of sustainable development for improving the efficiency and quality of logistics activities in Ukraine. The goals of the sustainable development of Ukraine for the period until 2030 foresee the need to ensure the national interests of Ukraine regarding the sustainable development of the economy, civil society and the state in order to achieve an increase in the level and quality of life of the population. In the context of ensuring the specified goal, special attention is paid to ensuring the balance of the economic, social and ecological dimensions of sustainable development of Ukraine, which, among other things, should include the need to ensure the appropriate development of the logistics activities of enterprises. The article considers the definition of the concept of sustainable development and its evolution. The analysis of the essence, features and advantages of improving the logistics activities of enterprises according to the concept of sustainable development was carried out. Theoretical provisions on improving logistics support for the sustainable development of enterprises are proposed. It was determined that the globalization of business leads to the allocation of new logistics functions, which will be the driving force for the enterprise to acquire innovative development positions. New challenges are proposed, which dictate the need for a qualitative change in the field of logistics - its functional load and information display. Various areas of activity that will contribute to achieving sustainability are substantiated. Economic benefits from the implementation of the strategy of sustainable development are studied. An overview of modern trends in sustainability development is presented, problems and obstacles faced by logistics companies in Ukraine are highlighted. The importance of the interaction of various sectors of society to achieve the common goal of transition to a model of sustainable development and increase the competitiveness of the national logistics system is substantiated. Thus, taking into account environmental norms of behavior requires changing traditional approaches to managing logistics activities, reorienting enterprises to the use of environmentally safe logistics technologies, giving way to sustainable logistics.