Sustainable Competitive Advantage in the Tourism Industry with IT Managerial Resources, IT Implementation Success and Social Responsibility

Abstract

This research to analyze the influence of Information Technology managerial resources and Information Technology implementation success on sustainable competitive advantage. Moreover, the research aims to analyze the influence of Information Technology managerial resources and Information Technology implementation success on sustainable competitive advantage moderated by social responsibility. The sample of this research is the owner or manager at Micro and Small Medium Entreprises in tourism industry around the area Samosir Island. Before Pandemic Covid-19, about 215 MSME tourism were existing, which were established more than 1-year period. During the Pandemic, only 73 managers or owners were willing to answer the questionnaires. The data analysis using SmartPLS software. The findings of this research is IT Managerial Resources has impact on Sustainable Competitive Advantage and IT Implementation Success have impact on Sustainable Competitive Advantage. It is also found that Social Responsibility is significant as a moderator in the relationship between IT Managerial Resources and Sustainable Competitive Advantage. Lastly, Social Responsibility is significant as a moderator. This research limitation/implication was designed before the Pandemic Covid-19 condition. Therefore, there is a significant decreasing number of samples in data collection. Because the tourism industry is one of the industries that has suffered the biggest losses due to Covid 19, many tourism companies cannot survive, especially the Micro and Small Medium Entreprises. This research enrich the study about tourism industry which focuses on the social challenge and technological challenge to improve the sustainable competitive advantage in the area of Samosir Island.