Abstract
The paper presents the research project implemented at Wrocław University of Economics and Business led by Eng. Maja Kiba-Janiak, Ph.D., Prof. of WUEB, financed by the National Science Centre in Poland, granted based on the decision number 2018/31/B/HS4/03711. The project answers the challenges created by the dynamically growing e-commerce market. Attractive purchase prices, low cost, short time, and convenient delivery places motivate consumers to shop online, which is a challenge for e-trade services and transport companies. Meeting the expectations of e-clients in terms of delivery of the purchased products leads to congestion, pollution, and road accidents. The project is the conceptualization of a model of sustainable city logistics in the field of last-mile delivery and the returns on the e-commerce market, including the tools stimulating stakeholders to change their preferences in terms of the last-mile delivery and goods return, making them more sustainable (environmentally, socially and economically).
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