Surveying the Relationship between Accountability Dimensions and Customer Loyalty at Refah Bank in Golestan Province

Abstract

The study tries to check the relationship between the kinds of accountability and customer loyalty at refah banks in Golestan province. The aim of the present study is the descriptive research applied method; it is correlational and a survey. The populations are all bank customers of Refah bank in Golestan Province that were selected 385 person as sample and Morgan table was used to determine sample size. Random sampling was selected to choose simples. Data is collected by questionnaire. Pearson correlation test to investigate hypotheses of the research. Findings show that there is meaningful relation between ethical accountability, financial accountability, legal accountability, the cultural accountability, performance accountability, political accountability, and structural accountability dimensions and customer loyalty.