Abstract

This paper aims to establish consumer's perception of electric waste recycling and management on a national scale in Bangladesh. The attitude, willingness to pay (WTP) and consumers' behaviour were explored by conducting a questionnaire-based survey. The conclusions are based on 915 valid responses out of 2000 online survey invitations. Interestingly, 37.9% of the respondents indicated that they would accept to pay for electronic waste recycling. Analysis also shows that the preferred WTP would cover 5–10% of the recycling cost. Factors like environmental awareness, monthly income, and education level affect the consumers' WTP. Nevertheless, most of the participants believe that the Government should share the recycling cost. The study suggests that e-waste recycling can be stimulated by promoting environmental awareness, educating the public about the benefits of recycling e-waste, and making e-waste recycling more convenient. However, additional measures will likely be needed to tackle the e-waste problem. Thus, support for environmental education is imperative in order to promote environmental awareness and increase the WTP of consumers. The study outlines key characteristics of consumer-focused e-waste management archetypes and proposes an effective road map for Bangladesh.

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