Supporting competitiveness of textile companies in Ukraine

Abstract

In the conditions of market relations, each enterprise aims at maximizing the results of their performance. On the other hand, a competitive environment poses additional challenges in achieving this goal. Therefore, enterprises need to create and maintain competitive advantages, the main of which are aimed at manufacturing high quality products and meeting consumers’ expectations. That is why the purpose of the study is to assess the competitiveness of domestic textile enterprises and to develop proposals for their competitive positioning both on the national and international markets. The author proposes a model of expert evaluation of competitiveness in the textile industry of the national economy. The results of the study make it possible to conclude that there is sufficient potential for restoration and competitive development of the textile industry. It is stressed that democratic prices and high quality should become the key factors of competitiveness. It is determined that manufacturing high quality products by domestic enterprises will ensure long-term financial sustainability of enterprises and additional investments, which will help to increase production volumes, create more workplaces, improve the positioning of the industry on the national market, and increase its export potential.