Abstract
ABSTRACT While destination image remains among well-researched themes in the tourism literature, studies on its determinants have largely focused on demand-side factors. The current study investigates the influence of supplyside factors in explaining the image of Ethiopia as a destination. Quantitative data were gathered from 399 international tourists through a structured questionnaire using a convenient sampling technique. Hierarchical linear regression was employed as a major data analysis tool. Findings from analysis of cognitive images of tourists revealed that, though the factors of destination resources, infrastructural elements, political and economic factors and human aspects significantly determine the country’s image as a tourist destination, the predictive power of tourism resources is far greater than the combined ability of all the other determinants.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
