Supplier Selection Strategies in New Retail: A Case Study of Oriental Selection

Abstract

New retail refers to integrating online and offline business models and realizing omnichannel sales, personalized customization, intelligent management, and other innovative ways through e-commerce technology. With the continuous development and popularization of e-commerce technology in China, new retail has become one of the key topics of current research. Researchers have found that the new retail model has become a trend in the traditional retail industry. However, a unified understanding of the new retail supplier selection problem is needed. In this paper, by using Oriental Selection as an example to explore the supplier selection problem under the new retail model, the study finds that the supplier selection in the new retail industry needs to conform to the development of the industry. With the help of the digital supplier selection model, it will establish in-depth partnerships with suppliers simultaneously to strengthen the development of a self-supply chain to prevent the supply risk problem.