Abstract
With the change of consumption concept, fresh food is the necessity of people’s life. The main value of fresh food is reflected in the freshness of products and the reliability of consumption. The selection and evaluation of suppliers of fresh food is the primary problem that fresh supermarket enterprises need to consider at present. Taking fresh supermarket supplier selection as the research object, this paper analyzes the key influencing factors of fresh supermarket enterprise supplier selection and evaluation, and constructs a fresh supermarket enterprise supplier selection and evaluation index system with 4 first level indicators and 15 second level indicators. At the same time, using the analytic hierarchy process and fuzzy evaluation method, this paper analyzes the evaluation index system of fresh legend supermarket in Hefei city of Anhui Province. According to the evaluation results, suppliers need to increase the rapid response capacity and improve the cold chain logistics facilities and equipment.
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