Abstract

 
 
 The purpose of this study is to associate with the principles of Sun Tzu's art of war and the basic features of the competitive strategies, and to reveal the similarities between Sun Tzu's war strategies and competitive strategies, to generate a different point of view for business and literature. Qualitative research method was used. Sun Tzu's art of war book was examined aspects of competition, and theoretical and practical secondary sources were evaluated. As a result, the Principles of Sun Tzu's art of war have been adapted to the business competitiveness, related to competitive strategies and created a conceptual framework.
 
 
Highlights
Today's business world companies that have made themselves competitiveness games show similarities to the struggles of armies fighting on the battlefield
The principles of Sun Tzu's art of war can create perspective for players operating in the business world by correlating the basic features of the competitive strategies and give different perspectives in terms of theory and practice
Considering the business world as a battlefield, the book “The Art of War”, written by a Chinese philosopher named Sun Tzu, can be accepted as one of the most important references. If this reference is evaluated in terms of strategic management and competition strategies, it will give the company managers important clues in the process of developing and implementing strategies in the cases where there are no allied relations
Summary
Today's business world companies that have made themselves competitiveness games show similarities to the struggles of armies fighting on the battlefield In this respect, the principles of Sun Tzu's art of war can create perspective for players operating in the business world by correlating the basic features of the competitive strategies and give different perspectives in terms of theory and practice. Considering the business world as a battlefield, the book “The Art of War”, written by a Chinese philosopher named Sun Tzu, can be accepted as one of the most important references If this reference is evaluated in terms of strategic management and competition strategies, it will give the company managers important clues in the process of developing and implementing strategies in the cases where there are no allied relations. The most suitable word to be used for the present market conditions is “war” (James, 1985)
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