Abstract
Marijn Meijers Justifying eco-unfriendly behaviors. Implications for communication practice This article describes how people may justify their eco-unfriendly behaviors. It is described how people may use their own previous moral and environmentally friendly behaviors as a justification for environmentally unfriendly behaviors (part I: internal justification) and how people may use the behaviors of others and institutions (i.e., science) as a justification for environmentally unfriendly behaviors (part II: external justification). The article shows boundary conditions for justification effects and describes the implications that these effects have for communication practice. Keywords: licensing, justification, environmentally friendly, moral, sequential decision making
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