Suggestions for Lawsons Entry into the Global Market: Evidence from Operations and Strategy of Lawson Convenience Stores in China

Abstract

Convenience store as a retail format meets urban populations demand of a more efficient and expedient lifestyle. This retail model originated in Japan, and Lawson, as the second largest Japanese convenience store chain, has reached saturation in the domestic market and is now looking to expand internationally for future growth. This essay examines Lawsons development in China and provides suggestions for its future growth in the global market based on its operations and strategies in China. Through the analysis of literature research, market data and Lawsons official annual reports, this paper gives a comprehensive analysis of Lawsons successful experience in the Chinese market and offers advice on the firms global development, emphasizing detailed market research and entry mode, a well-structured supply chain and technological investment, and targeted marketing strategies.