Abstract

Introduction. The article is devoted to the actual problem of the continuity of family business in China. Family as the smallest cell in society plays an important role for people, and the successful development of family business is significant for the stability of society.Methods. The article discusses four options for transferring a family business enterprise: to their only child, to several children, to a professional manager, and to the third generation of heirs.Results. The article presents the activities of effective education of the heirs of the family business, which are based on national traditions, Chinese philosophy, as well as human values.Conclusions. These activities are useful not only for Chinese entrepreneurs who are building a family business, but also for ordinary parents of any society. High-quality training for future generations: their upbringing and education, ultimately ensures the social sustainability of society.

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