Abstract
In 2019, the new coronavirus began to spread around the world. Due to the home isolation policies adopted by various countries in response to the epidemic, and the online work forms adopted by various companies, people are forced to stay at home. This has severely hit the global real economy, especially the catering industry and tourism industry. At the same time, however, this lifestyle has also opened up new opportunities for online companies and the gaming industry, with Nintendo in particular. This paper focuses on how Nintendo used product-specific features and marketing methods to enable it to succeed during the epidemic. It adopts literature reading and analysis as the research method. It can be concluded that Nintendo Switch, through marketing with multiple media platforms and formats, being reasonable designed and owning strong social attributes, and the unique portability and fidelity of the product, combined with the background of the epidemic, made the Nintendo switch succeed.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
