Abstract
The aim of this paper is to define the broad conditions in the predisposition of the bid to host a mega sport event that allow: a) the success in the selection; b) the maximization of benefits in the pre, during and post-event phases; c) the environmental and social sustainability of touristic flows attracted by the event. The specific reference is to the Italian bid to host the 2024 Olympic Games in Rome, to which literature has not yet dedicated specific contributions. The methodology consists in a multiple case study regarding six mega events (four successful and two unsuccessful ones) specifically focused on the outcome of the bid and on the level of benefits achieved by local communities having hosted such events. The time horizon of the study concerns the short term in particular, but it also examines the implications in the medium / long term. The results consist in the identification of the best practices used in the cases under consideration -with particular reference to the ability of primary stakeholders to build effective relationships each other and with other stakeholders- and in their transposition, after the necessary adaptation to the political, social and infrastructural pre-existing conditions, to the suction of Rome to host the 2024 Olympic Games. Findings can be transferred to the various stakeholders of the event under design with the aim to provide a contribution of the scientific community to the best setting of the initiative with particular reference to the preparation of the bid.
Highlights
Mega events, thanks to their size and relief, produce extraordinarily high standards on tourism, media coverage, prestige and economic impact on the hosting community’s structure and organization
What determined in the past decades the growing interest in hosting a mega sport event is its ability to generate flows of tourists, attract the attention of the media and most importantly, the substantial economic impact that is able to produce on the hosting community on different territorial levels
The main evidences that emerged are as follows: A strong government support is almost common to all bids examined even though, that does not appear as a key success factor but a “conditio sine qua non”
Summary
Thanks to their size and relief, produce extraordinarily high standards on tourism, media coverage, prestige and economic impact on the hosting community’s structure and organization They are events of enormous status and prestige, attractive to hosting communities, mainly for their ability to increase the attractiveness and the incoming touristic flows of a destination in the short and in the medium-long term. Most representative example of such events are world scale sporting events, assigned, through a bidding process, to the most valuable offer These events include the Summer and Winter Olympic Games and the Football World Cup. what determined in the past decades the growing interest in hosting a mega sport event is its ability to generate flows of tourists, attract the attention of the media and most importantly, the substantial economic impact that is able to produce on the hosting community on different territorial levels (city, regional and national). The participants in the bidding procedures require the ability to bring together subjects and organizations with different expectations, interests and skills (sporting federations, local authorities, economic partners, media, etc.) but sharing
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