Substantiation of strategic orientation for forming region’s competitiveness due to improving its investment potential

Abstract

The modern conditions of transformational changes and reinforcement of local government mechanisms make actual the problem of forming an efficient regional investment policy. The policy should consider comprehensively the level of economic development and investment potential of regions. Today, therefore, the question of forming regions competitiveness is of great importance, as the opportunity to develop its competitiveness by investments attracting. Competitiveness is a complex phenomenon, which is characterized by the influence of many factors. Competitiveness estimation of the region will be incomplete without its investment opportunities evaluation. Goal of research is revealing the main problems of investment activity development in Ukraine that affect the investment potential of the regions. The article is devoted to the peculiarities of investment activity in Ukraine, especially to investment potential of the regions. Attention is focused on the problem of irregular regional growth in the country, which leads to differences in the investment potential of regions and is caused by different groups of factors. Active measures of investment activity are proposed. The ways of increasing the investment activity of Kyiv region are intersected with national interests. However, the regional advantages should be considered: proximity to the political center, developed transport infrastructure and border location. Today investment activities in Ukraine are improved but still measures for increasing investment attractiveness of the regions are not sufficient.