Abstract
AbstractTo stimulate the development and application of blockchain technology, Chinese government put forward subsidy strategy. To explore the subsidy policies under the new background, we chose a fresh supply chain with one producer, one blockchain-based traceability service provider, and one retailer as the research object, and government subsidy strategies were divided into a fixed strategy and a varying strategy. Afterward, considering the trust level of blockchain-based traceability information and consumers’ preference to the blockchain-based traceability information, we revised the demand function, and three subsidy models were proposed and analyzed. Findings: (1) the varying subsidy will help the retailer, the producer, and the traceability service provider set lower prices. (2) Meanwhile, the varying subsidies offered to the blockchain-based traceability service provider and the producer will help the whole supply chain members obtain more revenues.
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