Abstract
In view of the difficulty, high cost and complex technology of pharmaceutical logistics green transformation, based on the idea of green supply chain, three different government subsidy strategies for green logistics were proposed. Firstly, by constructing a Stackelberg game model with pharmaceutical logistics provider as the leader and manufacturer as the followers, the behavior selection and optimal decisions of the participants under the anarchic subsidy strategy, the single subsidy strategy of the pharmaceutical logistics provider, the single subsidy strategy of the pharmaceutical manufacturer and the coordinated subsidy strategy are analyzed respectively. Furthermore, the effects of different subsidy strategies on the green investment and strategy selection of logistics provider and manufacturer are compared. Finally, according to the research results, the paper provides reference and suggestions for the formulation of government subsidy strategy. The results show that the three subsidy strategies have different degrees of incentive effect on the green transformation of pharmaceutical logistics, and the single logistics provider subsidy strategy is the best.
Highlights
Pharmaceutical green logistics has been defined as the logistics activities that maximize the utilization of logistics resources and minimize the adverse impact of logistics activities on the environment in the process of pharmaceutical products logistics, so as to realize environmental evolution [1]
The results show that the implementation of single subsidy strategy by the government for pharmaceutical logistics provider can improve the self-interest and social welfare of each participant in the green supply chain, and encourage each participant to increase their contribution to the green level of logistics
This paper mainly focuses on the green supply chain composed of pharmaceutical logistics provider and manufacturer, considering the preference of green logistics, and studies the influence of different government subsidy strategies on the green process of pharmaceutical logistics
Summary
OPEN ACCESS Citation: Huang Z, Fu M (2020) Research on green decision making of pharmaceutical logistics considering government subsidy strategy. Editor: Bing Xue, Institute for Advanced Sustainability Studies, GERMANY Received: September 13, 2020 Accepted: October 13, 2020
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