Abstract
The purpose of this paper is to offer a theoretical framework that connects psychology and consumer behaviour by revisiting life expectancy. By treating subjective life expectancy as a variable that mediates the materialism-saving association, the aim is to discover the individual differences at a cross-national level. Data cover 14 OECD countries and are derived from the sixth wave of the World Values Survey. The results suggest that the materialism-savings association as well as materialism-life satisfaction relationship are affected by the subjective life expectancy variable introduced to the literature in this article.
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